Attending a trade show is quite different from exhibiting at a trade show. When you attend an industry event, all you need to do is make sure that you arrange your flight, accommodations and that you have enough business cards on hand to distribute to all the people you meet. When you exhibit at an industry event, there’s a lot more that must be considered. Your booth, any furniture you want included, promotional giveaway items, printed flyers, business cards for the team, special T-shirts or polos that you want everyone to wear, accommodations for you and your staff, meal costs or per Diem checks for team members, posters or banners to be hung during the event – the list goes on and on. One thing that will make your trade show experience much more professional is to work with moving companies in Massachusetts that are experienced in trade show logistics.
Conlon Moving & Storage provides professional trade show moving services in MA. As an official agent of United Van Lines, we have access to all of the equipment, manpower and services you could ever possibly require. We can help you get to a trade show in Rhode Island or move your items and equipment half way around the world. Wherever you need to go and whatever you need moved, our team can help you to achieve your goals. And if you need commercial storage in Seekonk, MA to house your trade show furniture and other items between shows, we’ve got that covered too. We have over 50,000 square feet of storage locally and, through our national contacts, we can store your things anywhere in the country in advance of your next big event.
Creating a Strategy for Success
In addition to making sure that you choose to work with moving companies in Massachusetts that are up to the challenge of providing you with professional trade show moving logistics and services, it also pays to have a plan for what you want to do when you arrive at the venue. Work with your team to prepare them ahead of time, including who will do what, creating a booth schedule, ensuring that ample networking opportunities are arranged, and making sure that those who are setting up the booth and getting it ready for the expo hall are aware of what they need to do.
Figure out what you want to accomplish. If you are selling a product or service, make sure to set a goal for the number of leads or sales you want to reach during the tradeshow. If your goal is to build business ties with colleagues and related businesses at an industry event, make sure to decide which businesses you want to connect with before you even reach the conference center. If you simply want to help build your brand and create consumer awareness, make sure that you are doing it effectively and that you have some way to measure your success.
Tips for Booth Management
When you showcase your business in a booth at a trade show in Rhode Island, Florida, Nevada or anywhere across the country, you have an opportunity to connect with attendees in a very unique way. Make sure to take advantage of this by training your staff on how they should conduct themselves during the industry event. In some cases, the design or arrangement of your booth that you have transported via moving companies in Massachusetts, can work to help or hinder your efforts.
Here are some strategies that you can use to your advantage:
- make sure staff is standing (not sitting) and ready to greet attendees as they browse your booth; don’t make it easy for them to be lounging on sofas or chairs behind desks; they should be out front and ready to connect with the people
- make the most out of the opportunity to work one-on-one and face-to-face with your target audience; this is the goal of exhibiting at trade shows, having the chance for personal, real life conversations instead of marketing through email, web design, direct mail and social media messages
- participate in seminars whenever possible; if you are invited to speak or be part of a panel discussion at an industry event, take the opportunity; it will bring people to your booth and give you a chance to prove your knowledge, experience, value and worth within the industry – especially great for B2B connections
- try to stand out from the other booths – use unique color schemes, integrate technology without going over the top, and make your booth friendly and inviting; create a clear display of who you are, what you do, and what your business has to offer your target audience
Contact Conlon Moving & Storage
None of these techniques and tips will mean a thing if your trade show booth doesn’t get to the venue on time. You can trust the trade show moving services in MA available through Conlon Moving & Storage. Our team is highly trained and experienced to work with trade shows in Rhode Island, Massachusetts and all across the country. We have even moved clients overseas for international trade show events. Call today at 508-336-7766 to get a FREE estimate on our services and to learn more about our options for local commercial storage in Seekonk, MA for your trade show furniture, booth set-up and equipment.