It can be both a blessing and a curse to move your commercial business from one location to another. On one hand, you could be moving because you found a better location with lower overhead and a closer proximity to your target audience. On the other hand, you have to pick up and move your entire business and hope that you don’t lose any customers along the way. Working with a professional commercial moving company that is experienced in local and long distance moves for business relocation in MA, CT and RI can help, but you also need to do some preparation in advance to make sure that your customers know where they can find you when it is all said and done.
Communication is Key
The first thing that you need to do is begin by communicating with your existing customers. There are lots of ways that you can do this and you should use everything method at your disposal. If you send you email newsletters, include the information about your upcoming move and any details you can provide as the date grows closer. Post a notice on your website and use your social media networking accounts to your advantage. Make sure to include a map, address and a new phone number, if applicable.
In your store you can post a flyer, have a stack of flyers or “we’re moving” cards at the register for your customers to take and keep. Advertising, press releases, notices in the local newspaper or community bulletin, as well as direct-mail advertising can all be helpful as well. Put a sign in your store window and, as soon as you able, put a “coming soon” sign in the window at the new location. Speak with neighboring businesses and leave them a stack of flyers in case any old customers come in to ask about your store.
Update the Internet
In addition to changing your address with the post office, utility companies and vendors, you also need to update your address on the internet. Most search engines are now geo-centric, which means that they categorize listings based upon the geographical location of the person who is doing the online search. If you go to Google and type in a business name or type of business in the search box, you will get local business listings near your area.
That is why it is important for you to update all of your listings, so your business will show up when someone does a search in your area. Yellow Pages, social media sites like Facebook and Twitter, community pages like Google+Local, Yahoo! Local, Yelp, LinkedIn and any other websites or networks that pertain specifically to your business or industry. Don’t forget to update your own website too, including the Contact Us, About Us, Find Us and in the footers or other FAQ pages.
Use Mobile Technology Services
Another way to attract new business to your new business relocation in MA, CT or RI is to take advantage of mobile technology programs, such as Groupon, FourSquare, Living Social and other local-focused services to get some attention to your business. Post information about special offerings, limited-time deals, grand opening events and anything else that might get new customers to your business location. Some of these services allow you to schedule deals for specific time periods to maximize the impact of your efforts upon mobile users that might already be in the area when you launch your special offerings.
Host a Grand Opening
You don’t have to go crazy spending a lot of money on a big catered affair, but hosting a party after you relocate your business with moving companies in Connecticut, Southeastern Mass or Rhode Island can be a huge boon to your business. This is true for both local and long distance moves. Perhaps some of your target base was not aware of your business at the old location. They will be thrilled to find you at your new place and will be happy to come out and celebrate your Grand Opening with you.
Make sure to offer some incentives: give out prizes, hand out freebie or discount cards, put your best products or services out on display and just really make the most out of this unique opportunity. Plan the event for a time when all of the furnishings and items are completely moved over by your commercial moving company and you are fully open for business. You can still do a “soft” opening, but plan the big Grand Opening event for when you are 100 percent ready and fully open for business.
Hire a Pro for Business Relocation in MA, CT and RI
If you own or manage a commercial business in Southeastern Massachusetts, Connecticut or Rhode Island and will be completing local and long distance moves in the area or from one state to another, look no further than Conlon Moving & Storage for all of your relocation needs. We are a professional commercial moving company that has served the local region for over 125 years. As an agent of United Van Lines, we also have access to equipment and resources that other moving companies in Connecticut, Southeastern Mass and Rhode Island do not, giving us a huge advantage over our competitors. Give us a call at 508-336-7766 to find out more about our services or to schedule a FREE estimate at your location.